Our History

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Providing Exceptional Eye Care Since 1973

VisionFirst has been providing the most progressive and professional eye care to families in Central Kentucky and Southern Indiana since 1973.

Ever since Dr. Rod Rallo moved to Louisville and expanded his practice by purchasing Louisville Optical in 1987, VisionFirst has become the largest “locally owned and operated” eye care practice in the region.

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The Growing
VisionFirst Community

In just 10 short years, Louisville Optical grew to 7 offices in Kentucky. These included the original office off Polar Level Road along with offices in Middletown, Hurstbourne Parkway, Preston Highway, Shelbyville KY and Frankfort KY. Currentlty there are 16 convenient VisionFirst offices serving the Kentuckiana area with the potential of more offices to come in the near future.

In 2016, VisionFirst Eye Care proudly became an Employed Owned practice consisting of almost 30 optometrists and a dedicated staff of over 165. Today over 100,000 patients a year trust the eye care professionals at VisionFirst to provide them with the highest level of eye care around.

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Known for PersonalizedCare, Designer Brands, and More!

VisionFirst has always been committed to carrying the latest technology in the industry. You’ll find a large selection of the latest fashion and value frames to choose from and all the major brands of contact lenses are available as well.

Experience it for yourself and see why over 97% of our patients refer VisionFirst to their friends and family. You can trust VisionFirst to provide a lifetime of personalized eye care and eyewear for you and your family!

Meet Our Doctors

Our doctors are what make
VisionFirst #1 in Kentuckiana

Meet Our Doctors
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